There are so many articles and tips on how to network. From how to effectively network to how to get over network-phobia to winning at networking, the internet is full of good tricks of mastering the art. But I personally find networking to be rather impersonal – more so transactional if you will. Networking is very much what you can do for me and what I can do for you. It is such an old school mentality of building connections.
The world has become increasingly connected and information and stories are shared instantaneous. With the rise of Facebook, Twitter, LinkedIn, Path, it’s time to revisit how we network and shift it to building a community. Focus on creating authentic connections through knowledge sharing, idea transfer, and story-telling. People are genuinely more intrigued and willing to maintain a long-term connection with you if the initial touch point is authentic. That you want to learn something from them, not gain something that would benefit you or help them with a future string attached. Let’s focus less on networking and more on building an authentic community.